The United States Postal Service is transforming its business plan in an effort to generate revenue. Consistent quarters of losses and a declining mail volume has lead the USPS to dwindle into the world of fashion with its new clothing line,”Rain Heat & Snow.” Details about the nation’s mailing service new clothing line below.
The “Rain Heat & Snow” is a spin-off of the USPS’ unoffical motto “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.” Postal Service Corporate Licensing Manager Steven Mills discussed the new clothing line in a recent statement: “This agreement will put the Postal Service on the cutting edge of functional fashion. The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
The USPS partnered with Cleveland-based apparel company, The Wahconah Group, to develop the line. The clothing will not only be seen on letter carriers, the USPS is planning on releasing the clothing in department and specialty stores in the future. Initially, only the men’s line will launch, followed by a woman’s line in the near future.