Iconix Brand Group, Inc. announced today it will debut a holiday multi-media marketing campaign for Sharper Image featuring actress, Megan Fox. Best known for her role in the blockbuster films Transformers and Transformers: Revenge of the Fallen, Fox will star in Sharper Image’s online, outdoor and marketing campaign.
Megan Fox commented, “I have always been a bit of a gadget geek and into different types of technology.” Fox continued, “The campaign is a good fit for me because I love electronics.“
Sharper Image, best known for its innovative, tech-related products new campaign is titled “Guys Love Gadgets”. The creative features a sexy Megan Fox relaxing in a Sharper Image bed, lounging in our recliner and sitting in a chair while using Sharper Image’s latest technology.
“We are excited to be partnering with Megan Fox for Sharper Image,” commented Jameel Spencer, Executive Vice President of Marketing, Iconix Brand Group. “What’s so interesting about Megan is that she considers herself a techie, which is at the core of Sharper Image’s DNA, making her the perfect spokeswoman,” Spencer added.
She was most recently seen starring in the hit comedy Friends With Kids and later this year will star in the Universal comedy This Is 40 for director Judd Apatow.
Sharper Image products are built and designed around three core principles: quality, innovation and design. Iconix Brand Group Inc. purchased the Sharper Image brand in October 2011.
About Sharper Image:
Sharper Image is an iconic American brand. Founded in 1977, Sharper Image products are meant to be fun, unique and innovative. Sharper Image products span numerous lifestyle categories, including electronics, health, wellness, beauty, home, recreation fitness and travel, just to name a few. Sharper Image products are available for purchase in department and specialty stores, Sharper Image catalog and www.sharperimage.com.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R) and SHARPER IMAGE (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (R), PEANUTS (R) and TRUTH OR DARE (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
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