Samsung has recruited King James to promote their newest Galaxy Note device. Take a look at the King in the king size phablet commercial below.
Miami Heat superstar LeBron James is out to defend his NBA title as a new season kicks off—and along the way he’ll be promoting the new Galaxy Note II as Samsung’s latest celebrity spokesman.
James “wanted something unique” in his next smartphone, Samsung USA’s promotional copy informs us on a YouTube video of the hoops star’s current Galaxy Note II spot.
The 27-year-old three-time NBA Most Valuable Player wanted “something that would turn heads but could also make day-to-day tasks effortless,” the promo material continues. “Something that had all the functional capabilities of a smartphone and all the creative elements of a tablet. With its fine-tuned S Pen, enhanced multitasking functions, and beautiful 5.5-inch Super Amoled screen, the Galaxy Note II was the best of both.”
The vastness of that 5.5-inch, 1,280-by-720-pixel, Super AMOLED capacitive touch screen is the key selling point for the Galaxy Note II, larger by an inch in height than even the bulk of the “big” smartphones that have been showing up of late, including Apple’s new iPhone 5. But as TechCrunch noted, the so-called “phablet” looks downright “normal-sized” in the 6-foot-9 basketballer’s huge hands.
In the current ad for Samsung, we get a peek at a “day in the life” of the NBA’s top dog as James plays around on the Galaxy Note II with his family at breakfast, receives an encouraging text from Magic Johnson, video chats with young fans, and watches footage of a spectacular dunk with pals in the barbershop where his famously receding hairline is maintenanced by laughing staff.
The Galaxy Note II runs Google’s Android 4.1.1 Jelly Bean, sports Samsung’s own 1.6-GHz, quad-core Exynos chip, and has 2GB of RAM. Despite its dimensions, the smartphone remains enviably thin at 0.37 inches and weighs in at 6.3 ounces. It comes in 16GB, 32GB, and 64GB flavors and is available currently or in the coming weeks through various U.S. carriers, including Sprint, AT&T, T-Mobile, and Verizon starting at $299.