It’s Official: Instagram Adds Video Sharing To Challenge Vine

The social network wars continue as Facebook owned Instagram adds a video sharing to challenge the Twitter owned video app Vine. Will Instagram overcome its rival? Let’s explore the features of the updated Instagram app.

Last year Twitter purchased Vine and within the last couple of months the app has grown exponentially in popularity. Facebook is not looking to lose any ground in it dominance in the world of social networking and yesterday announced that Instagram will not allow users to share videos.

What are the difference between the two apps? Instagram video clips, which are up to 15 seconds in length are more than double in length compared to Vine. The latter only allows clips of 6 seconds but the videos automatically loop while viewing, a feature that was not added to Instagram.

Compared to Vine, Instagram offers advanced editing  features and a “cinema” mode which stabilizes video for smoother footage.

Co-founder of Instagram, Kevin Systrom announced the new features in a blog post: “We’re excited to see what the community will bring to video. Whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.”

Who do you think will win in the video sharing war? Will the longer video length attract advertisers to Instagram compared to Vine?

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