Google Shows Off Talking Shoes At SXSW

Remember the adage from Michael Jordan commercials, “Is it the shoes,” well with Google it is. The tech giant has developed a talking shoe which connects the wearer to all your friends in an extraordinary way. How does Google shoes work? Check out more about their latest project below.


Google unveiled it first piece of high tech fashion recently at the South by Southwest Festival in Austin, Texas and it was definitely a head turner. The shoe was developed with an altered Adidas tennis shoe, which adds a computer, speaker, accelerometer, gyroscope and pressure sensor to the shoes.

What can Google shoes do for you with all the improved tech hardware? A lot actually. Simple tasks such as directions can be provided to the user via Google Maps of course. The

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shoe, which connects to the Internet via Bluetooth, also monitors your movements, so if you standing still for a period of time the shoes has sayings like “This is boring,” to motivate the user to get active.

Aman Govil, lead of Google’s advertising team reveiled some more functions of the company’s tennis shoes, “the talking shoe is an experiment in how you can use connected objects to tell stories on the Web today.”

Of course the Google shoes were also integrated with some marketing and advertising techniques. Govil added “If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy. Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe.”

Popular sneaker companies like Nike and Reebok have nothing to worry about though according to Govil. “We’re not getting into the shoe business. We are in the social network and advertising business.”


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