Coca-Cola has reigned as the most valuable streak for 13 years until but Apple has dethroned the refreshment company according to a recent report released by brand consultancy Interbrand.
Since the last study Apple held the number two slot but this year the brand grew 28 percent to $98.3 billion. Right behind Apple is Google with a value of $93.3 billion. This year Coca-Cola is ranked third behind the two technology companies with a value of $79.2 billion. Closing out the top five is IBM and Microsoft respectively.
Another major top technology company in the top ten is Apple’s main mobile competitor, Samsung. The South Korean electronic company was ranked eighth this year growing 20 percent to $39.6 billion. The main factor behind its growth was its extensive marketing budget of $4 billion along with the launch of its innovative product launches, the Galaxy S4 and Galaxy Note II according to Interbrand.
Since 2000 Interbrand has ranked global brands meeting certain criteria. Firstly the brands must receive at least 30 percent of its revenue from outside the brand’s home region. The companies must have a presence in at least three major continents with extensive coverage in emerging markets. Interbrands rates based on financial performance of products and services, their role in nfluencing customer choice and ability to command a premium price or secure earnings for the company.